This is Where the Fun Begins!
Name—the name of the product as it appears on the storefront.
Categories—the categories that the product will be assigned to. When a product has multiple categories, the first category on the list will be the main category for the product. To change the main category, just drag another category in its place.
Price—base product price in your store’s primary currency ($).
Full Description—the product description that will appear on the product details page of the storefront. The description can be either a plain text or a formatted HTML text. If you’re not familiar with HTML code, you can rely on the visual editor: you simply edit product description like a document, and the visual editor adds the HTML code automatically.
Status—the status of the product:
- Active—the product is available on the storefront and appears in the product list.
- Disabled—the product is not available on the storefront.
- Hidden—product does not appear in the product list on the storefront. Customers can reach a hidden product via a direct link.
Product Images—the image(s) of the product. Supported formats are JPEG, GIF, and PNG. Thumbnails for these images will be generated automatically.
One of the uploaded images will appear larger than the others. That’s the main product image that is displayed on the product list and on the product details page by default. To change the main image, simply drag and drop another image in its place. You can also change the order of additional images the same way.
If you hover over an image, you’ll be able to view the full-sized image, delete it, or edit its alt text. This text will be shown when the image is missing or cannot be displayed. It is a good practice to have an alternative text associated with the image, for SEO purposes.
Customizing Product Options Section
How Should the Customer Choose Product Options (Size, Color, Etc.):
- In Any Order—customers can choose the variant for each option independently and in any order.
- Sequentially—options and variants are chosen one after another: first the variant of the first option, then the variant of the second option, and so on.
Options are specific properties of the product that a customer can choose when making a purchase. For example, options for clothes may include color and size. The variants of those options would be red/green/blue and S/M/L/XL/XXL respectively.
Restricted Product Option Combinations:
- Forbidden—you’ll be able to specify Forbidden combinations on the Options tab. Customers won’t be able to purchase a product when they choose a forbidden combination of option variants.
- Allowed—you’ll be able to specify Allowed combinations on the Options tab. Customers will only be able to select these combinations of option variants.
Additional Pricing, Inventory & Tax Settings Section
SKU—the identifier of the product that you use in your store (a stock keeping unit or SKU); it is used to distinguish products from each other during import, so that the data would be saved to the right product.
Base Price—if this price is higher than product’s price, then the product will be listed as “On Sale.”
In Stock—the number of products in the stock.
If Price is $0—determines what can be done on the storefront when the product’s price is 0:
- Do not allow customers to add the product to cart
- Allow customers to add the product to cart
- Ask customers to enter the price—customers will see an input field and will be able to enter the price that they’re willing to pay. This is useful for charity events or donations.
Inventory—the way of tracking the inventory of the current product:
- Track Without Options
- Do Not Track
Taxes—select which tax percentage should be applied to the product. This is an IMPORTANT SETTING FOR PHYSICAL PRODUCTS.
Out-of-Stock Actions—select if customers should be able to buy the product in advance before it is not yet available for sale, or sign up to receive an email notification when the product is available.
Downloadable/Digital Products or Service—if this checkbox is ticked, the product is labeled as downloadable/digital and/or a professional service. Click here to learn more about creating Downloadable/Digital Products & Services.
If this option is selected, click “Save” to display the additional options below:
Time-Unlimited Download—if this checkbox is ticked, the product download period never expires. As a rule, customers only have a certain period of time to download a purchased product. By default, the global download period is 168 hours.
Search Keywords—Enter a few words here, and the product will appear in the results of the built-in search for those words, even if the product name or description doesn’t have them. Separate different search words by commas.
SEO Name—the value to which the standard URL will be changed.
Page Title—the content of the container: the title of the product page on the storefront, which is displayed in the web browser when somebody is viewing the page. If you don’t specify a value manually, it will be generated automatically.
META Description—the content of the description meta-tag: a brief description of the product.
META Keywords—the content of the keywords meta-tag: a list of search keywords that appear on the product page.
Instructions on how to best use the meta-tags may vary depending on the search engine.
This tab allows you to manage product options and option variants, as well as control the option combinations and add forbidden/allowed combinations.
This tab contains a number of product properties that are important for automatic shipping cost calculation.
Weight—the weight of a single item in the store’s default weight measurement unit.
Free Shipping!—if you tick this checkbox, this product will display the “Free Shipping” icon & the product will be excluded from the shipping cost calculation, as long as the shipping method has the Use for Free Shipping checkbox ticked.
Additional Handling Fee—insurance, packaging, etc. to be added to the shipping cost.
Items in a Box—the minimum and maximum number of product items to be shipped in a separate box. Usually it’s 1 – 1 (only one product per box).
Box Length—the length of a separate box.
Box Width—the width of a separate box.
Box Height—the height of a separate box.
If you don’t specify box dimensions, values will be taken from the shipping method. Box-related properties are required for a more accurate shipping cost estimation when a real-time shipping method supports multi-box shipping (UPS, FedEx, and DHL).
This tab contains the list of wholesale prices for the product. Customers will see those discounts on the product page on the storefront. Prices apply depending on the number of items of this product in cart.
Quantity—the minimum number of product items to qualify for the product wholesale price.
Value—the value of the discount (per item).
Type—the type of the discount:
- Fixed—the cost of 1 discounted item.
- Percentage—the percent discount off the base product item price.
- User Group—the user group which can take advantage of the wholesale price.
If you set up a discount that applies for all user groups for purchasing 1 item, this will overwrite product price.
Files to Sell (Digital Downloads)
This tab contains a list of files that are associated with this downloadable product. For digital instructions and/or files that come with a physical product and don’t have to be bought, we recommend using the Attachments tab instead.
Each file has the following properties:
Name—the name of the file as your customers will see it on the product page. Note that it does not change the original file name.
Position—the position of the file relatively to the positions of the other files in the list.
File—the actual file that will become available for download after purchase. This can be a coupon graphic, ticket, e-book, a professional service (must perform specific task for the purchasing customer), etc.
Preview—a preview file that can be freely downloaded from the product details page on the storefront.
Activation Mode—determines how the download link will be activated:
- Immediately—immediately after the order has been placed.
- After Full Payment—once the order status has changed to Processed or Complete.
- Manually—manually by the store administrator.
Max Downloads—the maximum number of allowed product downloads per customer.
License Agreement—the text of the license agreement.
Agreement Required—determines whether the customers must accept license agreement at checkout.
Readme—additional instructions (for example, installation instructions, etc.)
Folder—the folder to which the file belongs (if you created any).
When a product is out of stock, you may allow customers to subscribe for an email notification. It will be sent automatically to inform the customers that the product is available again.
Each product has its own list of email addresses, available on the Subscribers tab. When a product is in stock again, the notification is sent to all subscribers, and then their emails are removed from the subscriber list of the product.
As you can see, the process is entirely automated. However, you can add subscribers manually, if necessary.
Bestselling—total Sales Amount (Automatically Calculated)
Comments & Reviews—choose whether to allow comments, reviews, or both for this product.
This tab includes a list of tags associated with the product. Tags appear on the storefront in the Tags and are also searchable in the global storefront search tool.
Tags—the tags that have been added to the product.
Product Video Gallery
Set This Video as the Default Image—Video thumbnail will be displayed as the featured (First) product image on the storefront.
Video Title—add a title for your video.
Status—set Active or Disabled.
YouTube Video ID—the specific video ID in the URL of the video hosted on YouTube
Video Cover Type—the thumbnail for your video. Choose between a random snapshot, or upload your own custom image.
Video Cover Image—the custom image you have selected as the thumbnail.